Through auctions that are decided in Consumer Email List thousandths of seconds, the ads end up where the segmentation options previously defined by the brands are met. The place where the advertising appears becomes secondary and what is Consumer Email List really important is that it reaches the eyes of the right people (who may be interested in the content of websites of an extremist nature). Although the companies directly concerned by such nonsense resort to so-called "blacklists" to ensure that their advertising does not appear on certain websites, such "blacklists" are never 100% up-to-date.
Advertisers like BMW are also tightening the Consumer Email List screws on the agencies with which they collaborate to further reinforce brand safety processes that often go through up to three different phases. The «brand safety», a problem of impossible Consumer Email List solution? Even so, and since new websites and channels emerge every day on the internet, brands cannot categorically rule out that their advertising will not reach pages with problematic content. Problems related to "brand safety " are by no means new to the advertising industry.
In 2017 The Times published (with the subsequent scandal) that Consumer Email List big brand ads had appeared in YouTube videos about the Ku Klux Klan or the Islamic State. After the publication of the British newspaper's report, many brands launched a boycott Consumer Email List against the Google subsidiary to demand better control mechanisms. And such control mechanisms are used today not only by YouTube but by multiple "players" in the universe of online advertising.