Consider site resolution on any subdomain and a few duff internal links and we can often add things like "ww.example.com" to the list above. These types of issues are simply solved with URL redirects , but again, they are worth considering by any web design agency that deals with hosting and takes website SEO seriously. of their customers. Sloppy canonical URLs Another common issue we see is an incorrect implementation of canonical URLs. What usually happens here is that the person creating the site treats canonical
URLs as an SEO checklist job. They are implemented by dynamically inserting the URL in the address bar into the canonical URL. This is fundamentally flawed in that we may end up with the site running on multiple URLs, each with a canonical URL claiming jewelry retouching service it to be the authoritative version. Thus, the canonical implementation exacerbates rather than solves the problem. Canonical URLs are a powerful tool when used wisely , but they must be used correctly or they can make things worse.
Questions or comments? There are a lot of moving parts with website design and SEO. But to be warned is to be warned. My goal here was to provide you with the key SEO things to consider before, during, and after a website design project . I'd love to hear your questions or comments on Twitter or LinkedIn . The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.