The so-called traditional IT companies and Internet companies are not strictly defined. Today, when the Internet has become an infrastructure, traditional IT companies are actively embracing the Internet, and Internet companies are also providing enterprise-level services that have always been dominated by traditional IT companies. This article uses the core product form of the company's overall business model as a distinction. For the time being, it is believed that traditional IT companies mainly focus on traditional software/hardware products, mainly for the enterprise market; Internet companies mainly focus on online Saas services, mainly for the consumer market.
1. Stability of demand
The customer demand for traditional IT products is clear and stable. Many of them signed a contract first and developed the functions written in black and white. The user needs of Internet products are vague and changing. Users will not make demands, but will only vote with their feet.
2. Company Culture
Traditional IT companies have many process specifications, strong planning of products, high quality requirements, and focus on both Latest Mailing Database the results and the process when doing things; Internet companies are younger, and their organizational structure is relatively flat, making products centered on user experience and doing things result-oriented.
2. Transformation of ideology
A change of mind is often the first and most important thing for traditional IT project managers to transform into the Internet.
1. Project Success vs Product Success
Products serve business goals, projects serve products, and all project managers need to care about product success. However, due to the different demand stability of the two types of products, it is easy to cause differences in consciousness.
The customer needs of traditional IT products are clear, and the goal of product success can be clearly decomposed into a series of functions and the corresponding projects to complete these functions. If the project is successfully delivered, the product is also successful. Therefore, traditional IT project managers often only need to focus on the success of the project, that is, the project can complete all functions with high quality within the specified time according to the established plan, and the success of the product is a matter of course.
The user needs of Internet products are ambiguous, especially in the earliest stages of the product life cycle. There are many different solutions to meet the needs of users. It is necessary to verify the solution at the minimum cost, and to iterate and adjust continuously, in order to make the product reach the Product market fit as soon as possible. Therefore, the transformation of the Internet needs to first realize that the success of the project does not equal the success of the product. The project must constantly adjust the plan according to the needs of the product, and must not stick to the original plan. Therefore, Internet projects often adopt agile development and must also embrace change.
2. Manage VS Services
Due to the difference between project success and product success, the positioning of the role of project manager in traditional IT products and Internet products has also become different.
In traditional IT products, users' needs are clear and stable, and execution is the key. The project manager is the most central role, leading the entire project team.
In Internet products, product managers dig out the vague needs of users and find the best balance to meet customer needs and product goals. They are the core leading role (there are also operation/market leading products), while project managers are service-oriented. Role.