What is the best day of the week to send an email? Will a blue button or a red button get more clicks? Which call-to-action is most likely to turn into a sale? You know you've asked yourself these questions before, as any passionate entrepreneur has. Maybe you've even searched Google in hopes of finding an answer. But all data-driven marketers will eventually tell you the same thing: “It depends. »Not a very helpful answer, huh? But there 's a way to know for sure what the right answer is to all those questions you have about your marketing: the email split test. It's true, you have to think like a scientist. And luckily, you don't need a PhD to do that. Here's how. What is the Email Split Test? Why should you do it? Split testing, also known as A/B testing, involves running experiments and using the results to make better decisions about your marketing.
You should test your emails fractionally to employee email database get a definitive, empirical answer to your burning questions about what works and what doesn't in your email marketing. Instead of relying on hunches, split testing lets you trust the data (and the numbers don't lie). Email A/B testing can help you get: Improved open rate, click-through rate and conversion rateMore informed marketing so you don't waste your time Higher quality content more relevant to your audience More money for your business Learn how to skyrocket your email opens, clicks, and sales! Dig deep into automation, deliverability, engagement, and more in our Foundr course, Advanced Email Marketing . Click below to learn more and join our VIP waitlist to be notified when the course opens for registration. Learn how to skyrocket your email opens, clicks, and sales! Click to join our FREE VIP Waitlist now.
How to Perform Email Sharing Tests Using the Good Old Scientific MethodTo prepare for the email campaign tests, we'll go back in time to elementary school. Remember your science class, when the teacher made you learn the steps of the scientific method before you were allowed to put colored liquids in test tubes? That's essentially what an effective email sharing test is: it's experimentation, like you're conducting a science experiment in a lab. Need a refresh? Put on your goggles, and let's dive in! Step 1: ask a question Before you start A/B testing, you need to decide why you're doing it. What are you trying to learn from this split test? Maybe you want to know the best time of day to email your subscribers, whether to use emojis in your subject line, or how to increase click-through rates. Either way, you need to decide what you hope to learn and pose it as a question.