Telemarketing: Does Effort Pay?

"Hello, hello!" "Hello! I'm the telemarketer of

xx company ..."

It is said to be the most popular way of doing business nowadays. One table, one chair, one person, one line, one microphone, the benefits are incalculable. As a result, overnight telemarketing took root all over the land of China, and it blossomed smoothly, with a good harvest.

When the sales director of a company was training new employees, he left a very NB saying: "You insist on making 100 calls a day. After three months, my position will be yours!"

As a result, in the palm-sized office, the telemarketing list voices of dialing came one after another, and the voices of speaking wave after wave; as a result, communication operators such as telecommunications or China Netcom kept their mouths shut behind their backs; as a result, many enterprises suffered It was unbearable, and the front desk did not know when it became the specialist who answered the phone; as a result, when they heard that it was telemarketing, people's subconscious reaction was to "pop" and cut off the phone. As a result, a vicious circle of newcomer training → hard calling → constant rejection → desperate calling → constant hanging up → frequent turnover → more people hate telemarketing → more people cut off the phone.

Going back and looking at the reasons, the criticism is actually "hard work", and the harder you work, the more likely you will have no results. In the end, you may even pat your butt and leave. We say that diligence can make up for clumsiness, not to be greedy for the early days like Yu Gong, as long as you are diligent, it is a kind of skill exercise.

The first lesson for every telemarketer, I think, is empathy. Thinking about people getting such a phone call at work in the morning, and more than one phone call, but also from different people from the same company, no matter how good-tempered people are, they can't help but get angry, but the way of expressing them will not go too far. But maybe, one day someone will take up the law and sue you for the crime of "spam phone harassment", then you will be "well-known" at home and abroad!

Sanguozhi Brand Planning Company is not a specialized law firm, and it has never been involved in telemarketing. It should not have been involved. However, with the rapid improvement of the company's popularity in Dongguan and the soaring website click-through rate, the marketing calls received more and more. It didn't matter at first, but later I hated it, and then I started thinking about telemarketing habitually. This is actually not difficult to understand: Sanguozhi is engaged in the intellectual industry. When serving customers , it always starts from strategy. This is also the "killer" of Sanguozhi. Over time, this kind of thinking has developed a love of thinking. Habits, as the so-called "sow a thought, reap an action; sow an action, reap a habit."

A company's brand must be greater than its popularity and its products , but the growth of a brand is a cumulative process from the company's products to the company's popularity and then to the company's brand. Therefore, every external communication of each product and company name of the company is a matter of life and death for brand building.

As a new type of marketing, telemarketing has the main advantages of low cost and convenience; the disadvantage is that it is not easy to choose the right person and the right time. Every contact with the target customer is the external communication of the image and brand of the telemarketing company. Once the target customer is disgusted, the loss is not one or two orders, but the entire company brand. The company has no brand to rebuild, and the most fearful thing is that the company's brand will leave a bad impression. This is like an animal called a mouse. Once the "brand" of a mouse is marked in people's hearts, whether it is a new born or not yet born, whether it is a customer who has visited your house or not, there will always be a shout when you encounter it. The urge to hit.

Sanguozhi brand planning company warns telemarketing companies to focus on cultivating the ability of marketers to select target customers. Don't "grab your eyebrows and beards" because of the cheapness of making calls, and call them as soon as you see a company phone call. To be managed, planned, controlled, targeted, and targeted is the way for a telemarketing company to establish itself.

The thick yellow pages in the hands of the telemarketer is likely to be a sleeping lion, who will wake up one day and shoot himself in the foot, regretting it too late, only to see you in court. But I still have to thank you for advancing the progress of China's legal system, but you are a victim! (This picture is not related to this article)P3300184.jpg