Have you ever wondered why some people in your field rise to national prominence out of nowhere? These experts get all the media attention, speak at top conferences, and attract the Latest Mailing Database best clients. Are these men and women just smarter than the rest of us? Or are they aware of some magical personal branding that the rest of us don't? A few years ago, Hinge embarked on a research project to learn everything we could about these industry stars (we call them Visible Experts) and their personal branding strategies.
We published our findings in a groundbreaking book, The Visible Expert. Today I'm going to let you in on a little secret: most of these Visible Experts aren't much different from the rest of us. In fact, many of them admit that they are not the Latest Mailing Database smartest or most knowledgeable people in their field. They weren't born writers. They were not born speakers. And most are not born with exceptional charisma. Instead, they developed their personal branding strategies the hard way, through trial and error. This means that each of them followed a different path, trying and giving up a multitude of tools and techniques along the way.
So you don't have to experiment. Even better, I'm going to give you a detailed roadmap that you can follow, step by step, for more visibility and notoriety. Before we jump in, though, I want you to know that there's one vital trait you'll need to Latest Mailing Database take your personal brand and career to the next level – the determination to see it through. Trust me, there will be bumps and obstacles along the way, and you may need to make occasional course corrections to get you back on track. But it is okay. A bit of adversity comes with territory, and you need to be prepared for the inevitable headwinds. Now, the last thing I want to do is discourage you.