They are passionate experts who share their love of tea with their customers. At TeeGschwendnerexceptional tea enjoyment meets the claim of being close to people. This is reflected not only in the social commitment through projects in growing areas such as Nepal or Myanmarbut also in how TeeGschwendner responds to the needs of its target groups. And since it was founded in needs have changed enormously “Omnichannel is absolutely the future. Birgit Rohntoday the managing director of TeeGschwendnerjoined the company in the s. A time when the German Internet was really new territory and your own website was a strategy that was as visionary as it was challenging.
Nevertheless TeeGschwendner already saw at that time whatsapp mobile number list that consumers also used the Internet to find out about brandsoffers and the nearest shop in the area. As a digital pioneerthe company went live with its first online shop in. In the sdigitization became so independent that consumers today use their smartphones to find out about tea related questions as a matter of course. They use countless online channels for this and yet in the end it almost always boils down to a visit to the shop How else can tea drinkers make the right decision for their new favorite variety if they can't smell it and experience it with all their senses The journey begins with the online searchbut consumers want perfect advice and purchases offline. We live in a hybrid world.
Birgit Rohn also recognized this For consumersomnichannel is absolutely the future. But that will also mean that the boundaries between online and offlineif they still exist at allwill become more permeable. Because we at TeeGschwendner want to be close to our customersit is all the more important for us to respond to their needs online and offline. Birgit RohnTea Gschwendner A key component of hybrid consumers is online searchwhich has local intent more than percent of the time. If someone is looking for a “tea shop. or “tea trade.that person also intends to visit. In factpercent of these searches happen within hours.