The challenge, therefore, consists of promoting other ways of developing marketing, such as content marketing, the c level email list development of stories and also experiences through experiential marketing. Historically, Instagram has integrated applications inspired by other social networks into its functions. Reels is a new one, it facilitates the integration of music videos with duration of up to c level email list 15 seconds. It is inspired by inspires by Tik Tok, which with only three years, already has half of Instagram users, with almost 10 years in the market. New application manages to enhance.
To compete against Tik Tok, Instagram launched Reels, a feature that makes it easy to embed music videos up to 15 seconds long that can be shared as stories. The new feature allows Instagram users to use snippets of musical themes or just the audio to c level email list create clips in vertical format. For now, the tool is only available in Brazil for iOS and Android modes. This new application, in addition to seeking to attract a young audience, can make it possible for brands to c level email listenhance c level email list their scope, since it encourages the use of multimedia resources capable of attracting larger audiences. Reels allows you to make videos that are 15 seconds long.
As well as offering clip editing through filters and other actions, such as changing the playback speed. This is one more action by Instagram to compete with Tik Tok, a social network that has achieved great global penetration and that in 2019 registered to c level email list some 500 million users. Although it is still far below Instagram users -1 billion- it is noteworthy that Tik Tok, a social network of Chinese origin, is barely three years old since its launch, while the c level email list American Instagram is close to celebrating a decade. It will be very interesting to see how this Instagram's monetization scope, given that the trend of users has been directed towards rejecting invasive advertising on their screens.