Greece Phone Number List Emails don't need to be static. Modern messaging apps support a variety of animation techniques, and you might be surprised at how flexible the options are. Animation in web marketing and email marketing certainly has its detractors and is not without just cause. Many fancy banner ads and sticky GIFs can be found online. These are examples of animation for animation and a surefire way to depreciate your brand. But it doesn't have to Greece Phone Number List
be that way. With a little restraint and planning, animation can be leveraged to create truly elegant and eye-catching designs and provide useful information to the client. Let's see what's in the email animation toolkit. Animated GIFs Benefits The inconvenience Almost universal support Easy to implement 256 color limit The three-decade-old GIF is an IT veteran and doesn't seem likely to be retiring anytime soon.
With the format's recent rise in popularity on social media, GIF is no longer a phrase reserved for designers and developers and has now made its Greece Phone Number List
way into the vernacular. The functionality of an animated GIF is simple. It is an image format that cycles through a number of frames, each of which can be assigned an individual duration. This is handy when you want to freeze a particular Greece Phone Number List frame for a few moments without wasting bandwidth on duplicates. Even a two-frame animation can be enough to bring an email to life and capture the reader's attention. That's a lot of weight for an image whose file size potentially weighs no more than the average static JPEG. GIFs are limited to a maximum of 256 colors. To put that into perspective, your computer is capable of displaying over 16 million of them.
This limited color palette is usually not a problem, especially given the modern trend towards minimalist flat design. What is not so good is the rendering of photographs, where an unsightly grainy effect is sometimes visible. Support for animated GIFs is fantastic. Outlook is the only major email client where they don't work. It will only display the first frame, so keep that in mind when designing your animation or it will display something else in its place. Summary Greece Phone Number List GIFs are your animation workhorse. They are reliable, suitable for most simple tasks, and a powerful tool in the hands of a talented designer. sprite sheets Benefit The inconvenience GIF-style animation with no archaic color limit synchronization Ability for interactive emails Overlay affects Less support than GIFs Longer email development time Need to keep an eye on file sizes Think of a sprite sheet as a film strip. It is a long image that consists of a series of still images:
To create the illusion of movement, we drag it along one frame at a time: So far, so GIF. You might be wondering why we've gone to Greece Phone Number List such lengths to achieve something that can already be accomplished with a traditional motion picture. Let's explore the benefits. 1. Color depth: Sprite sheets allow us to use JPEG as an image format, giving us access to the full-color spectrum. This eliminates the aforementioned grain and means sprite sheets are better suited to cinemagraphs and other animations that incorporate photography. 2. Synchronization: The timing is controlled by the CSS code, so it is possible to play several animations in synchronization. This is not feasible with GIFs which download at unpredictable rates and start as soon as they are ready. 3. Overlay:
We can use PNG images and capitalize on the format's alpha transparency feature. By stacking multiple animations and playing them at different speeds, we can explore some experimental design options and potentially introduce an element of randomness. 4. Interactivity: Sprite sheets can be triggered in response to user input. This makes it a powerful asset when developing interactive emails. Sure, there's not quite the same level of support for sprite sheets as there is for GIFs but it's still pretty good. Webmail services and their mobile applications require a fallback image. It could even be an animated GIF equivalent of your sprite sheet, but just be careful not to increase the file sizes too much. Summary There's a little less support and a lot more work, but sprite sheets can be considered improved GIFs.