businesses in particular need to think about how to find various descriptive terms through voice search as the technology matures. (Learn more about how to optimize for voice search.) Businesses should test voice searches and ensure that their information online is sufficient to give people multiple ways to find it. Click to tweetFocus on Content: Content is next in line for a major focus of 2018, but now more of the same.
Creating smart content that meets people's needs is the role of the content writer (more than SEO), so content teams empowered with SEO tools will dominate this area. This will be a period of significant growth in developing content teams with tools company employee list and training, allowing a much larger army of writers than the SEO team to start doing SEO themselves as time goes on. as content is created. As a sidebar, I expect the use of WordPress , which currently powers 29.3% of all websites, to grow this year, with a massive number of sites being redesigned using WordPress. .
Soon there will be a new era of active WordPress plugins (AWPP, to coin a term), which actively give advice while you work in WordPress (like a digital assistant for WP). They will allow content writers to do more SEO themselves, which will lead to better optimized content on WordPress sites. This improvement will be countered by the possible release at the end of 2018 of WP