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To sum up the plot of the highest-grossing movie of the year, the avengers: infinity war. The mighty titan thanos restores balance to the universe by wiping out half the population to collect infinity stones. Now think about what happened to your customer and subscriber database on the day of the month. Are there any similarities? Attention? Do you want to see how companies can adapt their email marketing to demand? See our practical guide to why the mail-in subscriber base is shrinking. Eu politicians have found two simple tricks to shrink their audience lists. One of the requirements placed on each personal data controller is fulfillment.